Pick a Domain Name For Your Startup:
Here's our 3 Tips For You: Optimize. Simplify. With a .COM.
What are the three most important things you need to know about picking a domain name?
Picking a domain name might seem trivial, but this is something that will impact your startup from day one. When you reserve multiple domain names, which could be about ten dollars per domain, you have to remember that you'll constantly have to renew the rights to use them, and you have to make sure you use them all. So be very selective. You don't want to spend a lot of money on what you won't use.
Always remember this: SEO, or Search Engine Optimization, is important even with your domain and keywords matter. Now, Google is the biggest search engine out there, with a built in algorithm where you type in something and it spits out a result. Don't try to be too clever with your domain name. Do make sure that have a keyword in the domain name that would make it easy to figure out what your company is about, and could add a sense of legitimacy for the end user.
Larry Page and Sergei Brin's old page-rank algorithm was created back in 1997 at Stanford. They came up with a really cool way to rank and to index domains. A reoccurring factor with these indices were that keywords were part of the domain name. Nowadays, it's not as relevant. It is relevant, however, to the end consumer since Google's domain updates affect page rankings you receive in their search engine. So, in other words, if you are selling lawnmowers, see if you can put the word "lawn" or "mower" as part of your domain name.
Search Engine Optimization matters. Keywords matter. And, frankly, no one knows the exact extent to which it factors into their algorithm. However, the more important factor is that consumers are going to take you more seriously if you're a lawnmower company and your website is "lawnmowerservices" because it has more impact and legitimacy for the end consumer.
Number two. Less is better. It equals more legitimacy, Instead of that long domain name, "lawnmowerservicescare.com", "lawnmowerservices.com". You want to have something simple. Maybe it's just "lawnmos". Maybe it's just "lawnservice". Less is better for the end consumer, especially if you want to get the consumer to remember your domain name. If you've got twenty syllables, and they're trying to parse those out, it's going to make it really hard. If you were one of the lucky few that they bookmarked, that could help. Reality is, keep the domain name simple. Two to three syllables are better. I'll give you an example: "Box.com", a company that does Cloud software. It's as simple as it gets. It has three letters and is memorable. 3-letter domains are rare, but if you can manage to make it this short, then go for it. It's easier to remember and, frankly, it just sounds better, okay?
The third thing is, the most important url, to this day, is still ending with .com. Not .org, .io, et cetera. Those are what are called Top Level Domains (TLDs), and TLDs get a higher ranking on Google. Try your best to have a .com if you can, okay?
Now here's the big point. If you want your customers to find you on the web, select a domain name that has: 1) a keyword; 2) contains less syllables; and 3) has a .com domain. I hope that was helpful. We've got a lot more great material on the website. Check it out.