The Best Startup Books:
Top 5 Books Every Startup Founder & Entrepreneur Must Read - Official List
What is Zero to One?
What are the top 5 best books and startups in entrepreneurship? What are the books you should read before you get going and build your next big idea? Here are the 5 that we recommend.
The best and the top on our list is a book called Zero to One by Peter Thiel. It really outlines the concept that startups shouldn't just try to clone another but they should create a new marketplace. A new place for new ideas and bring new ideas to the table in a way that no one has ever thought about before. Peter Thiel has started Paypal; he's invested in Palantir; as well as several other billion dollar companies. He's a revolutionary thinker who believes in big ideas and not clones. I can't speak more highly about Zero to One by Peter Thiel. It's excellent. It's on my bookshelf and I would never recommend a book unless I've read it and can whole-heartedly vouch for it.
What are the top startup books on our list?
Other books on our list, we kind of put as a close second here, are two books. One by an author named Daniel Pink called To Sell is Human. Another is a book called Traction, which talks about the absolute basics about starting a business; understanding each part of the startup; and understanding how to get users and what sort of things will allow your startup to scale. It discusses how you build a product and what sort of tools you should use. It's written by Gabriel Weinberg and Justin Mares. It's an excellent book as well. Those are sort of tied on our tier.
I also recommend our book, Kings over Aces. I'll give you an overview. You can decide to buy it or not. Now I don't take any offense, but I put all my heart and soul to this book as a previous founder of companies, as well as somebody who's invested in some of the best startups. I put all of my advice and my recommendations to you whether you're the investor or the startup in one place. There's a narrative, which talks about how, with just a little bit of startup infusion, we created something awesome. You get a copy signed for free so look at Kings over Aces.
Lean Startup is a great book as well. It's sometimes over-recommended. I think when you build a company or you're thinking about creating a company you shouldn't think about how big it should be. Really you should just think about creating something people want. Let's get that out there.
One of the fundamental principles of Lean Startup by Eric Ries is the fact that you want to create what's called a minimum viable product (MVP). This idea has been espoused among startups, like Dropbox, where they've created a simple product that people want to use; they've validated a need in the total addressable market; and they've launched with minimal costs and risks to the startup. The core of Lean Startup is the simple idea that an MVP is the way to go. It's a philosophy that you can try.
Frankly, I'm going to tell you this, whatever you do there's an old adage that says, "That all diets work." My father, a doctor and an entrepreneur, believes in the idea of picking something and identifying with it. Find the book that you identify the most with and just go for it. You have to be disciplined. You have to know when to spend money and when not to spend money. And you need to be organized and really understand the market.