Startup Presentations and Pitch decks:
The Top 3 Pitch Decks All Startups Should Learn From.
What makes these top 3 startup presentations the best?
The purpose of a slide deck or a pitch deck is to provide startup founders an opportunity to demonstrate and display what it is they're building, the problem they're trying to solve, and whether or not there is a marketplace for their startup. That's the basics of a pitch deck.
In looking at the three best, we've come down to these three: Airbnb, as our number one startup pitch deck of all time. Number two is Buffer, and number three is Mint. All three are amazing in their growth, and we believe they will become billion dollar companies at some point in the future.
Before you build a pitch deck, make sure you review Airbnb's pitch deck first. Beyond their intro page, they have a simple, clean pitch deck that doesn't have a lot of glitz or glamour, but gets right to the point. They identify the problem: price. They talk about their solution. They validate the market. They tell you how big the size of the market is, and then they show you the product and what they've built, the business model, as well as, how people are going to change behaviors when their product becomes available, and what sort of partnership exists. They give you a little bit of overview on the competition, and they talk about their competitive advantages.
Why is AirBnB the #1 Startup Presentation For All Startups To Learn From?
One of the keys to successful pitch decks is, number one, to get rid of the glitz and glamour. Keep it simple. Number two is identify the real problem. One of the biggest parts to Airbnb's success, which is now worth twenty plus billion dollars, was identifying a key problem. Everybody can talk about how great their solution is, but is your startup about identifying a real problem or concern? Ask yourself that. The third thing is have a theme.
Let's take a look at Buffer's first pitch deck where they raised about a half a million dollars. One quick thing is disclosure. Angel Kings is an investor in Buffer. It's what we believe to be a potentially billion dollar plus company, and they are just phenomenal. They have a phenomenal reputation in the startup world, and we can't speak more highly of Buffer, with Joe and Leo as part of the founding team.
Buffer's pitch deck, similar to Airbnb, keeps it simple, too. With roughly thirteen slides or so, they tell you the business model, and they keep the presentation simple. They're very transparent, and they show you some traction. Investors, like myself, care more importantly, above all else, about traction. Traction is how many users you've got in what amount of time. If you're going to pitch us at Angel Kings, or if you're a startup watching this video, if you signed up for a course, which you absolutely should do to get inside access to startups, show traction. Give us some sense of what people care about. How many users they've got. What are your milestones, and whether you've achieved them.
Mint, which was eventually acquired for seven hundred million dollars, also, had a phenomenal pitch deck. It's a little bit busier than Buffer and Airbnb. It's got more graphics, more text, which I'm not as big of a fan, but what they do well, is they talk about their future partnerships. Mint also talks about an exit strategy.
If you're a startup, and you're pitching to investors with your pitch deck, and you never mention partnerships you plan on doing; you never address whether your startup is business to business, business to consumer; and you don't talk about your exit strategy, the question I have as an angel investor at Angel Kings, is how do we get our money back? You need to be transparent and candid about how you expect to take their money and turn it into something more valuable, hopefully a hundred X, and give them a reason to invest in you as a startup, and not the stock market. These are private companies. Have an exit strategy, and mention it. Be very specific. The more specific you are, the more decisive you are. If I can see you, and I can tell that you're getting closer to that exit point, whether it's five, ten, twenty years from now, it doesn't matter, I want to know that and I will get excited.
If you want to learn more about how to make your pitch deck as powerful as Airbnb, Buffer and Mint, sign up today!