Growth Hacker Marketing For Startups
How To Effectively Market Your Startup Without Spending A Lot of Money
Why is Growth Hacker Marketing important to startups?
Ryan Holiday is a growth hacker; he's somebody who can find out the minimum amount of money you need to spend to acquire the maximum number of users. Holiday is a very bright guy who is a self-marketer, self-promoter, and he does it well. Here's what we have to say about his book, "Growth Hacker Marketing."
"Growth Hacker Marketing" provides for something that's important, which says that you need to figure out how to find and establish a market fit from day one, as opposed to building a startup in the dark. Understanding that you have to establish a market fit and know who your customers are is huge.
This book is more applicable towards new technologies, what's nouveau, what's the soup de jour of the startup world. It talks about Dropbox and other fast growing startups. However, this growth hacker mindset can apply to many traditional spaces, like a law firm or the medical field.
The third thing is it proves you don't need a marketing degree. I tell companies that we invest in through Angel Kings, "Look, you don't have to have an MBA. You don't have to have a bachelors degree in marketing to know how to market." Sometimes it's the simple things that matter and by reading this book you might save yourself and your startup hundreds of thousands of dollars.
The majority of our small businesses in America are traditional service-based businesses.
Having a growth hacker mindset is huge for everybody, but I don't think it tells you exactly how that works. For example, the majority of our small businesses in America are traditional service-based businesses. They're not startups; they're not cloud based software of SaaS solutions. Well, how does Ryan believe his book can apply to the majority of small businesses out there? I would like him to elaborate that and potentially add another section to the book explaining it.
"Growth Hacker Marketing" highlights companies that are fast growth; he focuses on unicorns at their peaks such as Facebook, Instagram, and Dropbox. But you might be missing out on the fact that some of these growth strategies took years to implement. If you're a startup watching our course or if you're an investor investing in some of our companies, Angel Kings realize that most companies aren't overnight successes. Even AirBnB, which has now become worth billions of dollars, took a lot of hands-on efforts and growth hacking on the ground floor before they achieved success.
Overall I do think this is a resourceful read. I'd say the bullet points would suffice overall. I'm not saying you actually need to read it, but if you really feel inclined, check it out. Holiday needs to elaborate and that's easy to do, so I'm hoping that Ryan publishes another edition to this book and continues to write.
Overall, I don't think this book is necessarily a must-read. The bullet points that we've provided for you is sufficient as far as what this book covers. The bottom line is find a market fit that's big enough for your product to grow and have a growth hacker mindset for everything. You don't need to spend a lot of money to market, and it's important that you realize startups aren't just new technologies, sometimes they're built on the same traditional business foundation from 20 to 30 years ago. I don't necessarily see this book as addressing that.
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