Top 5 Growth Hacking Tools for Startups
The Top 5 Growth Hacking Tools All Startups Need To Use
What is growth hacking?
One thing that's important is understanding a term called growth hacking. What is growth hacking? Well, if you're a start-up and you have built a new company or are trying to, you need to understand what's the most affordable thing you can do that's going to have the maximum impact. So what is that in terms of bringing in new clients or new business. Growth hacking is an agile way, an inexpensive way to get customers without having to spend much money. It's using the tools you already have in your arsenal. Maybe it's content; maybe it's your mission. Whatever it might be, that's what growth hacking is about. It's about using those tools and distributing widely and therefore getting great customers and bringing in business as a result.
How do these growth hacking tools help startups?
Here are the top five growth hacking tools that you can use a start-up. We've used them at Angel Kings and we can vouch for them. The first thing is, yes, it's an actual phone. Don't forget that what's in your pocket right now might be your best resource. Maybe you've already got a cell phone subscription and you're already paying for that. Why would you go out and buy a bunch of extra things if by picking up the phone, calling some of your potential customers, some of your leads. That's honest to god the best way to get some of your growth hacking done. Now no one else ever said that before. You might see a course, you might read a book that says, "Hey, here's the best way to growth hack." By building customers hacking is sometimes not necessarily full of new technology, new subscriptions it's about reaching to something that's tried and true which is picking up the phone and calling somebody. You often times don't need fancy technology to accomplish simple things like getting a customer.
Pick up your phone. If you have a lead, you most likely have a bunch of cards you got from a conference you went to, a tech conference or a meeting or a club an organization you met with. Maybe you went door to door and you reached out to try to get customers or clients. Your phone is your best tool, so don't forget that.
Other phenomenal tools though, as your company's growing that you need to know include companies like: Buffer, Intercom, Positionly, and MixPanel. All of these offer a variety of different things. Buffer, we've talked about time and again because it's awesome and you've got to sign up for a subscription there. It allows you to do social media marketing and automation. Intercom is your direct interface between yourself and the client you're trying to get or those you already have. It's a way to connect and to speak directly to incoming leads. It's very easy to embed within your website or your app. By being a good customer service representative you can bring in more clients. It's great growth hacking there.
Positionly is a way to find out how your company is positioned amongst the organic searches. Depending on how competitive the market is your company will end up in a search result higher or lower depending on the competitive is, and that's what Positionly is.
Last but not least is MixPanel. Love MixPanel for a variety of reasons: It's affordable, it gives your direct insight to figure out who's actually showing up on your website and how are they interacting.
If you want to learn more about growth hacking, some inside tips we've released before, get in touch with us at Angel Kings and sign up for our course.