Shopify vs. Etsy vs. Bigcommerce:
Comparison & Review of Best for E-Commerce and Selling Online
What is the best website for a startup to begin selling products and services online?
On the left is Shopify. The middle is Etsy. The third is Bigcommerce. We wouldn't recommend a product for using it. The fact is we used all 3 of these and we can tell you that the following metrics are reliable. We've done our due diligence for you so that you can make better decisions as an entrepreneur or whatever you call yourself in building a great company.
The first is affordability. Shopify, Etsy and Bigcommerce make money differently way. Shopify charges $14 per month to start out with. Etsy is zero dollars per month as a subscription, but they make money in terms of per transaction fee that they charge. Bigcommerce is a larger fee which is 30 bucks a month which adds up to about $360 per year give or take.
If you have a startup and you've never sold your product and you have nothing to account for yet. Rather you want to sell your product. $14 a month, give it times 12. About $150. That may not sound like a lot, but that can add up. If you're doing the basics, 14 can be expensive.
Make sure that as you scale with the products you're selling, you're doing things within reason and within your budget.
Bigcommerce is on the other end of the spectrum. $360 a month can be prohibited for some startups. Whichever level you're at, we still think they're all affordable. You have to decide how much money you're going to spend and how many products you're gonna spend. I would recommend that as a startup, sell 1 thing at first and then scale up. Then, make sure that as you scale up, you're doing things within reason and within your budget. Overall all three platforms are about even in terms of their affordability with Etsy having a transactional fee.
What about ease of use? We've talked about this in our course. Shopify is without a doubt the most easy to use. It is absolutely phenomenal. There's an entire ecosystem of people that are building out Shopify templates which is awesome. Their ease of use dominates Etsy and Bigcommerce. I think that if you were looking at selling a product and you just want to be able to upload a product with some details, have a nice design, that ease of use works in Shopify's favor. Etsy and Bigcommerce does not have the same easy user experience. A little more lifting is required to launch your product. I like Shopify. I think the ease of use is there compared to the others.
Shopify is definitely better when it comes to customer service, ease of use and affordability.
Customer service. Now again, we've tried each of these products and I have to say, the customer service from Shopify is bar-none fantastic. They do a great job with customer service and how fast they get back to us. We had an issue before with them and they got back within an hour. Etsy's customer service is definitely sub-par and needs a lot of improvements on their site. They have a big marketplace of people creating handcraft goods. The problem is that if you are a seller with an issue with a buyer, it could take days for Etsy to get back to you. I think they've got to improve that before we rank them higher on our list of best e-commerce sites.
The overall winner here is Shopify. They do an excellent job beyond templates, affordability, ease of use and customer service so check them out. If you want to grow your company from start to finish and potentially build the next billion dollar startup, make sure to sign up for our course and reserve your spot today.