Marketing Tools For Your Startups:
Here's our Top 3 Marketing Resources and Tools For Your Startup To Use.
BUFFER: Why Do We Recommend Buffer?
In recommending these tools for you as a startup we think about three things: affordability, ease of use, and customer service. In all three categories, Buffer outstandingly crushes the competition. Buffer is a social media platform that allows you to get the word out about your product. Maybe you've written a blog post, or maybe you're starting to write great site content about your product that you want potential users and customers to hear about, Buffer's the place to host that content and distribute it across all of your social networks. One of the best ways to get people to buy your product is through your existing social media accounts. By accumulating content and distributing them through Buffer, you can actually accumulate followers that are both interested and willing to buy your products We recommend Buffer 100% for any new startup.
Our #2 is Google Analytics. Why do we recommend Google Analytics? They do miss out on the customer service aspect. They're just such a large company that they're unable to help everybody and help every startup. We're targeting the wide startups out there that aren't necessarily billion dollar companies yet. You should check out Google Analytics as another option.
Third on the list is Campaign Monitor. Throughout portfolio companies in which we've invested in, Campaign Monitor is our favorite site to send out all of our emails at least once a week. If you've got a subscription or email list, where you want to distribute an email to them, then Campaign Monitor can do that. Simple and easy to use, once you set up your account, you can start your email campaigns right and start using their analytics tool to see which of your emails are being read the most.