Lookout customizes cyber defense for the mobile market by using predictive analysis tools to plan for threats before they become a problem for users. The company now boasts more than 60 million users, including organizations such as AT&T and Sprint. Mobile security is the next frontier for cyber security expansion.
In 2014, Blockscore landed $2.4 million in funding for its identification verification product. Marketed as an anti–fraud and compliance product, Blockscore enters the market at a time when newsworthy hacks have made it obvious that simple password protection is fruitless against modern cyber criminals. While Blockscore is competing with dozens–if not hundreds–of security products, it markets itself as the simple, convenient, and effective option. On its landing page, the brand cleverly shows that users can sign up and use the service in the time it would take to read the competition's contracts.
With more than 191 million digital shoppers in the United States alone, e–commerce sites across all niches are seeing growing business. Along with the increasing revenue comes a growing problem: fraud. In 2012, online retailers lost $3.5 billion to fraud, so it's not surprising that companies are cautious about potentially fraudulent orders. This is where Sift Science comes in.
E–commerce fraud protection services may seem more difficult to brand, and you might not see a bandwagon potential at first. But consider the need to keep up with competition. Eventually, more retailers will have to buy in to the Sift Science product or risk the loss of consumers whose orders have been incorrectly denied.
We also like that Sift Science is integrated within thousands of websites. Once you’re able to build dependency, similar to CloudFlare, you’re on your way to becoming a billion-dollar company.
True Link Financial
True Link Financial offers monitoring and education tools for older adults and caregivers to help seniors avoid fraud and scams. Few cyber security companies dared to tackle this niche for the older generation Americans. We are fascinated by the potential here.