Investors aren’t born overnight. They don’t come out of the womb with the ability to identify successful startups. They might want you to think they do, but they don’t. Some may have the good fortune to have an ample cash flow to invest. But the knowledge that would allow them to pick the right companies in which to invest isn’t something learned by intuition. Intuition is expensive. What you need is both strategy and focus to win so you can become one of the incredibly successful angel investors mentioned in this book.
Most people—you may be one of them—are intimidated by the idea that investing is exclusive to “those people” like Peter Thiel or other Silicon Valley tycoons. “Those people” work in tall buildings made of glass. “Those people” wear three colors when it comes to clothing: blue, black and gray. “Those people” look sharp with their shiny, polished shoes, and they walk around with a portfolio in one hand and a cup of coffee in the other. “Those people” talk only to people who look similar to them. They use words like “return of investment,” “financials” and “valuation” as easily as you might use the words “ice cream,” “coffee” and “sleep.” They always know when to invest and when to walk away. They also seem to know about the up–and–coming startup companies that are going to explode in the market. But they never share that knowledge.
At Angel Kings, we know when to invest in a company, not because we have prophetic powers, but because we do our due diligence to find out everything about that company–from the founder to the financials. We look for companies that provide better solutions for everyday problems, not iterations of other companies’ successes. It’s easier to follow the pack of VC’s who invest at the next biggest startup, but it’s wiser to take a closer look at startups that are providing simpler and better solutions for problems of everyday people. Our main goal is to reduce your risk—for which there’s plenty in the current startup–investing environment—and help you make calculated, wiser decisions about where to place your money.
Ross Blankenship is an expert on startup funding, angel investing and venture capital.
Ross Blankenship is also the Founder and CEO of AngelKings.com. Angel Kings is an investing platform that provides accredited angel investors the opportunity to invest in top startups and companies in sectors like cybersecurity, biotech, mobile, data and financial services. Angel Kings provides both venture capital funds for startup investing as well as private equity funding for early and middle-stage investments.