Gawker founder Nick Denton is another example of someone who founded and sold another company before turning to bootstrapping for his next endeavor. Denton launched Gawker, a media and blogging company, in 2002. For many years, he did most of the work himself, bringing on other bloggers as needed in contract or work–at–home positions to keep costs down. Denton slowly expanded Gawker operations outside of his home by renting an inexpensive storefront to house his growing team of bloggers. Six years after he launched, he invested in a more traditional office for the company. Within about ten years, Denton's bootstrapped media company weighed in with valuation estimates around $150 million.
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