A/B Testing Tools For Startups
The Top 5 A/B Testing Tools For Startup Sales and Sales Conversion
Why are A/B Testing Tools Useful for Startups?
Let's start by talking about the best A/B testing tools or A/B testing software tools because there's many, many options out there for startups to use. As a startup or an investor, particularly for startups here, you might be on a limited budget. You should test often and frequently to find out what it is that people actually want on your website or what is it that they're searching for to purchase right?
In order to validate the true interest or the intent of the consumer, what we've done here is ranked the top five A/B testing software tools. When we do these reviews, we focus primarily on the best. We're going to take more of an in-depth look at the the first or our best company and then briefly mention the others, so as to save some time.
Anything we rank in our top 5 are websites or software tools that we've actually used and tested.
As you see here we've ranked Optimizely as our number one A/B testing software tool for a few reasons. First, we make sure that anything we rank we've actually used so, no pun intended, but we've tested it. To give you a little bit of a background about Optimizely they were founded back in 2009, start of 2010, and they've been around for a few years which is always a good thing. You want to make sure that anytime you're using a product that it's a company that if you rely on them they'll be around a few years from now. They've raised over a hundred and fifty million dollars from several rounds with investors, including Andreessen Horowitz.
We've done our analysis and Optimizely is a very strong company that has raised plenty of money, and is doing very well. In terms of what Optimizely is, Optimizely provides a platform for you to test variations of your website. When we say A/B testing that means putting two different versions of your website side by side or parallel to each other and launching them and having a certain amount of traffic go in both directions. Let's say you're a startup and you might have only a thousand people come to your site per month and those are unique visitors. Of those thousand Optimizely will send five hundred or so to one version of the site and five hundred to another.
The great thing about Optimizely is not only is it affordable, but it also uses a simple dashboard. It's clean and you need to make those variations because both your resources and your time are precious. We've looked at Optimizely, we've tested it, we've actually used several versions of different websites. I can tell you without a doubt it's the best on the market. The reason we're recommending them is because you have to literally balance the affordability as a start up with the product itself. In this case Optimizely combines both of those.