Traction For Your Startup:
Here are the top five ways to get users and early adopters for your startup.
The first thing is to hack locally. Find users near you first before you go out anywhere. If you live in Washington D.C., which is where Angel Kings is based, instead of trying to find people to invest in Los Angeles, we go to Mid-Atlantic region and find people who we can talk to up close and personal and tell them about what our mission is and how we want to accomplish that mission by investing in startups. Similarly, if you are in San Francisco and you've got a startup, which is where many of the startups are based in Silicon Valley, as opposed to trying to reach customers in Washington D.C., go to the coffee shop nearby and asks users to use your product. It will save you time and valuable money that you don't need to spend otherwise. That's the number one way to find users and get traction for your startup.
CREATE A WAITLIST AND SUSPENSE BEFORE YOU LAUNCH
There's awesome tools out there. You can build a one page landing site, or one page website, and advertise your product and share that link with some of your subscribes. Even if you don't have your product yet, as opposed to going out or buying inventory for your product, why not build a one page website using some of the basic tools out there. Put an email form there to get people to put there email. Say "We've got a waiting list. There's thousands of people signed up." Whatever you need to say. Basically, through that you probably will, if you're doing the right marketing and using our tools, have thousands of people signed up. Create suspense; put a countdown. Use a countdown and show people that a limited time is there before they'll get priority access. Create a wait list. Create suspense before you launch. If you're readily available, it's not unlike finding a dating partner. If somebody who you are trying to date knows that you're always available it's not as sexy; it's not as interesting. Similarly, if you're building a product, build a one page site, create a wait list, and create suspense.
The third thing is to write prolifically. When we say write prolifically, content is king. It is absolutely the most important thing that's almost free, other than the time it takes to write an article. Writing tips, pointers, information about your industry, and publishing those tips, using sites like Buffer and put it across your social media networks. Write prolifically. Everyday you should write between two hundred fifty and five hundred words and publish it; distribute it. Content is king and it's an easy way to get leads. When people search for that content, they will likely find you and your new thought leadership.
CONNECT WITH TECH BLOGGERS
Whatever type of product you have, reach out to the reporters who are most interested in that topic, or that niche and say "Hey, would you mind demoing my site. I've got something cool I'd like to show you." As opposed to creating pretentious press releases and spending hundreds of dollars on marketing, there's an easy way to just pick up the phone, or shoot an email. Calling people would be even better. We prefer calling over just sending an email. Make sure you find the person in your industry who talks about new startup products, and reach out to them. If they see you as a new startup, they might want to help you out. It's also a great way to get free press.
CONSIDER PARTICIPATING IN AN INCUBATOR
What are the incubators? A startup incubator is a place in which companies like 500 Startups, Y Combinator, and Techstars, pull together the best of the best startups out there. What they think are going to be the next billion dollar unicorn startups. They put them in a place for three months at a time. They help them refine their product, nurture the people, and the team themselves, and give them pointers. Then they launch on what's called demo day. Now, incubators are very hard to get into, particularly for Y Combinator, but once you're in, it helps you bring in your first customers. Once you're part of an incubator, look over your shoulder and find one of the best developers who can help you out with software testing tool. Maybe you can find some of your customers that want to use your subscription product. It's a great community. We love 500 Startups, and know many startups out there. We've invesedt in some in each of these incubators. Check them all out.